Hi! I am Wajeeha Abbasi, a multidisciplinary Brand and Visual Designer, and Illustrator, living in Toronto, CA.

To me, design is not just about 'making it pretty'- it is about connecting ideas with solutions through storytelling that resonates with people, creating meaningful and lasting experiences.

I create illustrations with narratives focused on people, places, social issues, and self-image. With a Ladybird Books Publications Award under my belt and exhibitions at Art Toronto, Now Gallery and London Design Festival, I have also collaborated with brands like NASA, Coca-Cola, British Council, Red Bull, and UN Women, among others.

My Master's at the University of the Arts London and Bachelor’s at Indus Valley School of Art and Architecture have shaped my unique creative voice that has supported my design and communication roles at Ogilvy, British Council, and CareRx alongside my independent practice.

When I am not working, I enjoy going to concerts, discovering new music, screenprinting, exploring creative mediums, and traveling.