70 YEARS 70 STORIES
BRITISH COUNCIL - 70 YEARS IN PAKISTAN

BRIEF

Design a print and digital campaign to commemorate the 70 years of the British Council in Pakistan.
Plan activities to engage the audience and stakeholders, throughout the year, to promote the message of positivity, change for the better
and historical relationship between the people of the UK and Pakistan.

EXECUTION

A commemorative book titled '70 years 70 Stories' comprising of stories and interviews of 70 people who have benefited from the British Council's programmes in Pakistan. The collection captures stories from everyday experience to accounts of a historical relationship between the two countries. From teachers to alumni, HRH Queen Elizebeth's visit to Pakistan, to the British Council library archives to Pakistani diaspora in the UK,
70 Years, 70 Stories offers an emotional portrait of the 70 years of the British Council working with and for the people of Pakistan.

The book was launched at the 70th-anniversary celebration event held at Governor House, Sindh, where it was also presented by the British Council Pakistan Director and the British High Commissioner to the Governor Sindh. HRH Queen Elizebeth also wrote a special letter to the British Council Pakistan that was read at the event. At the event, the documentary 'A Journey Worth 70 Years' produced by the British Council and Sharmeen Obaid Chinoy Films was also screened. The film was later on screened in various cities all over the UK in a roadshow. Other activities planned around the 70 years celebration were the Duke and Duchess of Cambridge Prince William and Kate Middleton’s visit, the Red Arrows Air Show and Mayor of London’s visit to Pakistan.

Event branding for the book launch, social media campaign and the documentary branding were also executed as a part of the project.

CREDITS

Copyrights: British Council - Work produced under the British Council, Pakistan